Additional info..
Chanel to host fashion show in Seoul
By Park Si-soo
French luxury fashion house Chanel will stage its first fashion show in Korea in May.
Bruno Pavlovsky, president of Chanel fashion, said in an interview that the show will be held at the Dongdaemun Design Plaza (DDP), a multifunctional exhibition hall in eastern Seoul, on May 4.
The DDP has hosted a variety of fashion-related events, including Seoul Fashion Week, the biggest fashion event in the country, in October.
Seoul is one of the three cities, along with New York and Rome, in which Chanel has decided to show off its collections this year.
"It's meaningful in that Chanel has recognized Korea as an important market," a fashion industry insider said. "Chanel seems to have made the decision after taking into account Korea's still big growth potential and its influence on the massive Chinese market."
She said Korea has emerged in recent years as a trendsetter in China's fashion industry, which was largely attributable to the popularity of Korean musicians and entertainers there.
Chanel has shown stable sales growth in Korea, thanks largely to deep-pocketed Chinese visitors who are greeted by luxury brands for their lavish spending habits at duty free shops and department stores.
This email address is being protected from spambots. You need JavaScript enabled to view it.
www.koreatimes.co.kr/www/news/biz/2015/03/123_172468.html
Chanel Selects an Architectural Wonder as the Location for Its Seoul Show
April 30, 2015 — 03:45PM
The Dongdaemun Design Plaza in Seoul, Korea
Photo: Getty Image
The fashion won’t be the only star of Chanel’s Resort show in Seoul, South Korea, on May 4. Karl Lagerfeld and his team have selected Zaha Hadid’s Dongdaemun Design Plaza as the venue for the presentation. First opened to the public in April 2014, the building is no stranger to fashion—its undulating rooms and winding hallways have already played host to Seoul fashion week.
Chanel’s decision to show its collection in Hadid’s latest creation is in line with high fashion’s current love affair with architecture. Two days after the Chanel show, Louis Vuitton will show its Resort collection in the equally futuristic Bob Hope Estate in Palm Springs, California, a counter to LV’s own feat of architecture, the Fondation Louis Vuitton designed by Frank Gehry in the Bois du Boulogne in Paris. In New York, Max Mara collaborated with the Renzo Piano Building Workshop on a Whitney-inspired handbag; in Milan, Prada is working with Rem Koolhaas on an art center.
The trend toward architectural partnerships might have been started by Lagerfeld himself, who often selects outstanding venues for his Chanel presentations. (Few will forget his recent trip to a private island in Dubai for Resort 2014 or Versailles the year prior.) Lagerfeld also has a longstanding relationship with Hadid, who designed the setting for Chanel’s Spring 2012 underwater-themed runway show, as well as the Chanel Mobile Art Center in New York’s Central Park in 2008. He has cited her as his favorite architect, with whom he hopes to build a permanent library, and stressed the importance of the relationship between fashion and architecture repeatedly, telling Wallpaper in 2006, “Architecture stimulates fashion. The systematic relations of both can last in time and space for quite a long period.” Seems like the rest of fashion is coming around to the Lagerfeld way.
Trends / Industry: Chanel Seoul Fashion Show Venue - Zaha Hadid Architecture, Dongdaemun Design Plaza Korea
www.style.com/trends/industry/2015/chane...l-fashion-show-venue