A new generation of Hallyu stars is rapidly replacing the current ones.
Actors Kim Soo Hyun, Lee Min Ho, Kim Woo Bin, and Lee Jong Suk are 4 new Hallyu stars that are moving up rapidly. They are replacing the 1st generation of Hallyu stars such as Yonsama Bae Yong Joon. This new generation of Hallyu stars has a fandom that is increasing exponentially at the speed of light. The stars" management of domestic and also international fans proves their global influence.
An entertainment rep stated, "Bae Yong Joon and Choi Ji Woo are the leading stars of the first generation of Hallyu stars. Unlike them, Hallyu stars nowadays partake in a variety of projects and activities, and are upgrading their communication with fans by drawing nearer to them. While before stars would have to literally travel to Japan to meet with their fans there, now VOD services and advanced techniques now allow stars to meet with their domestic and international fans via Internet services and SNS.
Fans are growing at lightning speed. The new Hallyu stars are at an advantage in that they are able to meet with their overseas fans in the same environment. Even during Bae Yong Joon”s days of glory, his KBS2 drama “Winter Sonata” aired in Japan, he got a response, and it took him 1 year until he was recognized as a Hallyu star.
However, the situation is different now. The 3 major broadcasting companies are each doing VOD services, meaning they post content immediately on YouTube and various SNS. Dramas and movies that are popular in Korea are made available almost instantly to overseas fans as well. The new Hallyu stars are able to hold their domestic and overseas fan meetings simultaneously, and they”re able to complete their world tour schedules in record time.
Lee Jong Suk will be holding his “2014 Asia Tour Fan Meeting in Shanghai Present” on the 14th. He held his first Japan fan meeting in 2012. In 2013 he went to Taiwan and Hong Kong for fan meetings, and has slowly been climbing up the ladder as the new generation of Hallyu stars. Kim Woo Bin will start his fan meeting in Hong Kong on the 16th, and will travel to Taiwan, Shanghai, and Thailand as well.
SBS” “You Who Came from the Stars” star Kim Soo Hyun will also meet with his fans across 6 different countries starting in March. He will visit Taiwan, China, Japan, Singapore, and other Asian countries. “The Heirs” star Lee Min Ho held his world live tour last year, traveling to Japan, China, and Thailand, for a total of 10 cities. He also held a global tour in Seoul on January 18th.
What”s the difference between the new generation of Hallyu stars and the 1st generation? Past Hallyu stars went with the mysterious concept and avoided being profiled. However, the new Hallyu stars are completely the opposite. They go back and forth from drama to movies, and are not afraid to work on two different projects at the same time.
MBC drama “Moon Embracing the Sun” helped Kim Soo Hyun rise to stardom. Shortly thereafter he appeared in the movies The Thieves and Secretly, Greatly, which were a great success, then went on to make a hit of “You Who Came from the Stars.” Kim Woo Bin appeared in KBS2 drama “School 2013,” SBS “The Heirs,” and the movie Friend 2. He is also currently preparing for his new movie The Technicians. Lee Jong Suk appeared in SBS” “Secret Garden,” KBS2 “School 2013,” and SBS” “I Can Hear Your Voice,” as well as the movie Blood Boiling Youth. He then decided to work on Doctor Stranger, and has been working nonstop. Lee Min Ho recently finished with “The Heirs,” and directly went into his first screen role in “Gangnam Blues.”
Broadcast reps stated, “The actors are adapting to the rapidly changing public”s pace. Also, these new Hallyu stars are in their 20s. They want new experiences, and are able to communicate directly with their fans through social networking services. Besides acting they will pursue singing and dancing, and are multi-talented “players” in the field. So much so, that their popularity is just as great as, if not more than, that of most K-Pop boy groups.”
Photo : Sports Seoul, Trugen, Starhaus
cr: ohkpop