AMORE PACIFIC Cosmetics Model ‘Focused Analysis’



Many say that cosmetics models help brands gain popularity, so there is a fierce competition between brands nowadays to get the “best” cosmetic model. Even in the middle of these “events”, AMORE PACIFIC has a prominent model line that there are good responses of their products from customers as well as from fans.

AMORE PACIFIC uses a variety of models to represent a different image for the different brand concepts. The prominent model line consists of many celebrities who are really popular such as Lee Young Ae, Jun Ji Hyun, Girl’s Generation Yuri, as well as Shiny.

High-end brands, HERA and IOPE work with many celebrities who receive the most positive responses in a given year. HERA starting with Lee Young Ae, then Jo Hye Young, Kim Si Won, Lee Hye Sang, to Kim Tae Hee, and recently they settled with Shin Min Ah. AMORE PACIFIC used Lee Na Young as their model for a long time, but starting from 2011, Go So Young was appointed as the new model.

Recently, the decision of whether Shin Min Ah will appear in the movie ‘Love Is A Virus’ is receiving a lot of attention. In particular, this movie will be Kang Lee Kwan Director’s first film and melodrama actor Lee Sun Kyun will be her male lead if she confirms the role. Fans are already expecting a lot from this movie.

Laneige has been struggling to choose a model who has more than just a beautiful face and rather they wish to choose a model who has a bouncing charm. Therefore, rather than an authentic beauty, Kim Ji Ho, Chae Rim, and other actresses who presented the emotions of the youth in sitcoms or show programs are used and are displaying a trend-like charm. Currently, Song Hae Kyo has been the model for Laneige for 7 years.

Song Hae Kyo who already became a top star in 2008 is now an actress who is receiving love from all around the world. She even came forward to the Chinese entertainment industry by appearing in ‘The Crossing’ as well as ‘A Better Tomorrow’ and ‘Mission Impossible 2′ which are all directed by John Woo. ‘The Crossing’ which featured first in China won first place in the box office. In South Korea, Part 1 will be released in March and Part 2 will be released in June.



By lowering the age standards of the models, Mamonde is having a change into a casual image. Mamonde who used to have Park Joo Mi, Han Ga In, and Han Ji Min for their models, used their first male model Cha Shi Won in 2011 and received a lot of attention for such an unexpected change. After him, it was Girl’s Generation Yuri, and now currently actress Park Shin Hye is their model.

Park Shin Hye recently acted again in the recently ended drama ‘Pinocchio’ and carved out a brilliant filmography. ‘Pinocchio’ has proven its popularity by displaying a lot of best scenes as well as the best lines and in China, it has reached the download rate of 860 million views. By finalizing the fruit of her love with Lee Jong Suk, they recorded the highest ratings of 13.3%.

The in-store brand, Innisfree completely changed their models from actors to idols. Unlike their earlier models who had refreshing charms such as Han Jae Young and Nam Sang Mi, Innisfree is currently using Girl’s Generation Yuna as their main model. Actor Lee Min Ho and Kim Bo Sung are also currently working with Innisfree.

Etude has continued their use of idol groups as their models. S.E.S. were their first models and now f(x)’s Krystal from the same agency as S.E.S. is currently Etude’s main model. Etude is also popular because of the numerous love calls sent to SHINee and 2NE1.

Krystal who starred in the drama ‘My Lovely Girl’ last year is currently busier than ever. Through two projects, ‘The Pirates’ and ‘Fashion King’, Sulli is raising her position as an actress.

source: www.etnews.com/20150206000204
trans: TheFoodMonster