[Translated Article] Jang Keun Suk-Park Shin Hye, "Lotte Duty Free Music Video"
Behind the Scenes Photos
source: topstarnews.net
Korea's leading hallyu stars Jang Keun Suk and Park Shin Hye of the drama "You're Beautiful" met again after 5 years to film the Lotte Duty Free music video (short film).
In this project, Lotte Duty Free will product a short film to promote the beautiful Jeju island. Jang Keun Suk and Park Shin Hye who are popular hallyu stars in China and Japan with a big fanbase will appear as main cast in the Lotte Duty Free film, which raised much expectations and interest.
The Lotte Duty Free short film is scheduled to be
released on April featuring Jeju island's beautiful coast, with Jang Keun Suk and Park Shin Hye starring as lovers in the beautiful love story. It will inform the viewers of Jeju island's nature, as well as various natural sceneries, promoting Jeju island more.
Lotte Duty Free short film, with Jeju island in the background story will be released in various social media such as Youtube, Facebook, China's Youku, to let the world know of Jeju's destinations.
Lotte Duty Free shop for 10 years has been promoting Korean culture through hallyu star models with concerts, hallyu marketing through fan meetings, which attracts tourists to Korea, will continue to unfold the cultural campaigns for Korea through making of short films.
Creation of Busan, Seoul background stories through film and travel essays
Lotte Duty Free, in addition to Jeju, will also produce short films presenting the cities of Busan and Seoul to be participated by other models. It will consist of short films featuring the cities' attractions as background, to attract the visitors of Korea's beauty.
In the background story, the road trip to Jeju island and other major destinations, will be offered free of charge to Duty Free guests.
In the essay
"Attraction", "The wind blows, let's go", also an emotional essay, will be written by poets.
Korean wave music video around the world
Since 2009, Lotte Duty Free has promoted Korean culture around the world and continues to expand through participation of hallyu stars in their music videos. The music videos are more than just a corporate brand, but also introduce Korean wave through popular hallyu stars and the song content, such that they also become popular not only in Korea, but also in China, Japan, and Southeast Asia. The music video "You're So Beautiful" released in September last year, through Youtube, Facebook, SNS and Lotte Duty Free outlets local and abroad, accumulated 1 million hits.
In particular, Lotte Duty Free conducts hallyu star concerts, fan meetings, and family concerts together.
This year, about 20 events are planned, anticipating attracting 2 million tourists to Korea to attend on those events. Last year, Lotte Duty Free conducted 11 events, attracting more than 1 million tourists to participate in the fan meetings, with 3,000 foreign fans joining the family concert.
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Credit: The Eels Family of Official Bulletin