to date there are still articles about the Ferragamo event
An Insider's Peek into High-Fashion
Wednesday March 30, 2011 01:11 am PDT
By Kai Fong Ang, Yahoo! Singapore
You've watched, and rewatched The Devil Wears Prada, imagined yourself in the shoes of heroine Andy (played by Anne Hathaway), and hey - even bought yourself a few Pradas. What's next? An "invite" to the glitz and glamour of a top-notch fashion label that was once exclusive only to Hollywood stars...
Salvatore Ferragamo, one of the world's leading players in luxury goods, unveiled its Spring/ Summer 2011 collection to its discerning clientele in a fashion show at Singapore's Paragon Atrium last March 10th.
The show was held in a cordoned-off area right outside its duplex boutique at mall's entrance, where familiar faces mingled on the red carpet, as glasses of champagne and extravagant appetizers were served by smartly dressed waiters. The never-ending camera flash was a slightly overwhelming, but my own camera came in handy too - not everyone gets the chance to see and feel the apparel and accessories up close. And trust me - you will be convinced why high fashion will always come at a price.
Korean star Park Shin Hye, whose popularity soared in Asia and around the world after clinching the lead actress role in You're Beautiful, nearly stole the show as she glistened in her front-row seat. The celebrated actress was invited to grace the event because of her love for the brand; Ferragamo apparently epitomizes her free spirit with a touch of luxury and sophistication. She attended the show in a print halter mini-dress from the Collection:
Famed for its 'still made in Italy' line of luxury products, the Florence-based fashion house presented its collection with a concept hailing from - surprise! - Italy. Tulle cocooned guests in an imaginary tent where Tarzan and Jane met, amidst sounds of nature echoing from within.
Aside from Shin Hye, the front row was occupied by the brand's top guns from Singapore and abroad, our local versions of Anna Wintour and its preferred customers, all dressed to the nines.
The models (local talent included) took to the runway, and showcased the collection's bohemian sophistication: combination of materials not often seen in one's casual daily wear - leather, raffia and fabric in the brand's famous "Gancio" and "Vara" motifs.
Warm summer... hot afternoon... fragrant sea breeze... ice cold cocktail... don't you feel like going on a holiday already?
And should you have extra cash to spare after your trip, we'd suggest you pamper yourself further with a customized pair of Ferragamo's famous shoes so loved by Maggie Q and Carina Lau. Here's why we think you could part with your $1,000 bill willingly:
Available only at Paragon's boutique, Ferragamo's "Red Carpet", the first made-to-order project for women's evening and cocktail shoes, is set to make women become like stars on the red carpet. To look well worth a million bucks for the cost of a thousand-dollar bill - we say, why not?
sg.promotion.yahoo.com/weekend-edition/h...to-high-fashion.html
Angelina Jolie... Jennifer Lopez... Holllywood stars...
but it's our Princess, Park Shin Hye who is with big the bosses during the Singapore Launch