Good intention....
It's an event to raise funds for poverty alleviation. This year focuses on providing ambulance to mountainous areas.
cr: aka_branny
Harper Bazaar China hosts fashion charity event
cr: Borgen project blog
When you hear about Fashion Magazine, you probably think of gorgeous ladies and gentlemen who are in luxury attires who have nothing to do with poverty. However, Harper’s Bazaar China has started “BAZAAR Stars’ Charity Night” and has proposed to “let the charity become a kind of fashion.”
Hosted by Harper’s Bazaar China, a famous international fashion magazine, BAZAAR Stars’ Charity Gala is an annual fundraising gala for Chinese celebrities who support charities. It collects money through an auction and the funding is used for charities that support causes for impoverished children, medical aids, disaster recovery and many others.
In 2003, a year when SARS spread in mainland China, BAZAAR Stars’ Charity Night was established due to the social responsibility of journalists in Harper’s Bazaar China. With the whole society threatened by an incurable disease, fashion journalists felt powerless in helping by merely advertising luxurious lifestyles and beautiful attire. Thus, under the suggestion from a famous Chinese singer, Na Ying, the journalists in Harper’s Bazaar China started fundraising through auctioning used items owned by celebrities to financially support people in need.
Through live telecast, the charity event has gained a lot of attention. Singers and dancers voluntarily perform at the event and movie stars dress up in glamorous outfits. The event is a good opportunity to advertise charity.
The first session of the gala collected 168,000 RMB, which made a hit in Chinese society. Thus Harper’s Bazaar China decided to maintain this program and try to develop it into a more influential social and charitable event. In 2004, the team came up with the idea to “let charity become a fashion” and encourage Chinese stars to support charities.